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A lack of privacy online may be the best thing we've ever done for our environment! facebook has taken a lot of heat lately over privacy. You may not have noticed, through the recent media uproar, but in the eyes of many environmental entrepreneurs or "ecopreneurs" knowing your online secrets could be considered the best thing for the planet.
It may not seem like an environmentalist's tool of choice but many websites such as Jayride, Freecycle, Airbnb, Swap.com, FriendsWithThings, GarageSaleTrail among others, are exploiting new social networking technology and our mobile online lifestyle to help people to reduce their environmental impact, their consumption and their costs in a very traditional way: