Hi Guys,
I am a Post Graduate student enrolled in MBA course at the
University of Sheffield and this Survey Questionnaire is a vital part of my
Dissertation titled “Are UK food retailers living up to their green promises?:
A case study of the UK’s three most popular food retailers (M&S, Waitrose and
Tesco).” The questionnaire survey has been designed to understand the buying
considerations of consumers in the context of day-to-day food purchasing, with
environment an important factor.
The aim of the survey is to find out the level of knowledge, information and
awareness consumers have on green issues and to what extent do they affect
decision making while purchasing. Secondly, it also aims to investigate the
retailers’ credibility with their ‘green claims’ from the eyes of the consumer.
The importance of this survey lies in the very fact that consumers today are
taking initiatives to protect the environment and promote sustainable living.
But, lack of proper information and excessive ‘greenwashing’ has left them
confused and sceptical.Hence, this is a step in reviewing their faith in green
claims by understanding what they think is important, which the retailers’
should do in order to be considered credible.
The survey would help consumers in getting knowledge about new technology,
practices that are helpful for the environment and, firms which are living up
to their claims.
I would really appreciate you helping in my research by
completing an online questionnaire, which can be found at : -
Consumer Survey in response to Retailers' Green Claims
It would not take more than 3-4 minutes and the information provided will be
kept strictly confidential. Many Thanks.
Regards
Aman Narang